AVON and Somerset Police have now issued a fresh appeal to find vulnerable 54-year-old man Kevin Rhodes.

They have issued the following statement: "He has been missing since Tuesday night.

"His car – a Maserati – was found by the side of the road near to the entrance of Henstridge airfield yesterday (Wednesday) at about 1.45pm.

"Concern is growing for Kevin, who is described as a white man, of large build, with grey coloured short hair and a fair complexion.

"It is not known what Kevin was wearing at the time he went missing. There is also concern for the condition of his health.

"Kevin was driving to a business meeting in South Wales on Tuesday (17 December) and spoke to someone at about 8.30pm.

"When he did not turn up for a business meeting the following morning at 8am, his business partner alerted the police.

"While enquiries were being made, his car was discovered by the airfield.

"We believe he could be in the South Somerset or Dorset area.

"We would like Kevin, or anyone spotting him to call us on 999 quoting reference 5219291845 ."

POLICE believe a missing middle-aged man could be in Somerset.

Businessman Kevin Rhodes, 54, has not been seen since yesterday (Wednesday).

Bromley Metropolitan Police Service have issued an appeal in attempt to find him.

A statement on social media says: "Please help us locate, Kevin RHODES a 54 year old male missing from #Bromley.

Male may be in the Somerset - @ASPolice area.

"Please keep an eye out for him, for any sightings please call 101 or 0208-6490145 quoting 19MIS049892."