STAFF at Tesco in Burnham-on-Sea are inviting customers to don their dancing shoes and show off their dance moves to raise funds for three charities.

This weekend visitors to the store in Ben Travers Way will be treated to some epic dance performances or they can show everyone their own moves on a specially created dance floor, providing plenty of selfie opportunities.

Customers will also be able to join Tesco staff and representatives from Cancer Research UK, the British Heart Foundation and Diabetes UK in learning the ‘Pump and Slide’ a specially created dance routine put together by Oti Mabuse, star of Strictly Come Dancing and The Greatest Dancer.

Oti Mabuse will be joined in the Dance Beats Super Group by fellow professional dancer and TV personality Kimberly Wyatt, pop star Aston Merrygold, former The Saturdays singer Una Healy, and The Greatest Dancer finalists Harry Smallman and Eleiyah Navis.

Oti Mabuse, star of Strictly Come Dancing and The Greatest Dancer, said: “Being part of the Dance Beats campaign gives me an opportunity to not only support three wonderful charities but also share my love for dance and the health benefits a good dance session can provide.”

The Burnham-on-Sea event forms part of three days of epic dance marathon fundraising events in thousands of Tesco stores across the country on July 18, 19 and 20.

The fundraiser will culminate in an epic 30-hour world record attempt where thousands of Tesco colleagues and members of the public will come together to attempt the Guinness World Record for the world’s longest dance marathon relay at Wembley stadium.

Dave Lewis, Tesco CEO, said: “Cancer, heart and circulatory diseases and diabetes touch almost every family in the UK, which is why in our centenary year we’re launching Dance Beats to support the important work of our three health charity partners.

"Our colleagues and customers continuously go to amazing lengths to raise millions for charity and we hope Dance Beats will be a great way to fundraise and have some fun through dancing.”

Michelle Mitchell, Cancer Research UK CEO, Simon Gillespie, British Heart Foundation CEO, and Chris Askew, Diabetes UK CEO, jointly commented: “It's so exciting to be part of Dance Beats, Tesco’s new fundraising campaign. Collectively, Dance Beats will support the vital work of the British Heart Foundation, Cancer Research UK and Diabetes UK. Money raised from the events will help fund pioneering research to improve the lives of those affected by heart and circulatory diseases, cancer and diabetes.”