John Deere agricultural and turf dealership in the South West of England Masons Kings is adding value to its own and customers’ businesses through the introduction of the company’s latest Precision Ag and Connected Support technology.

This technology, which brings real benefits to agricultural customers, provides industry leading data collection and transfer systems to help improve business efficiencies and make substantial cost savings.

Experts in the industry for over 30 years, Masons Kings has been a leading John Deere dealership in the South West for over 10 years and remains a family-led business. It is continuing to grow a successful business in step with the advances in technology now being made, even during a turbulent 2020 with Brexit and COVID-19.

Peter Endacott, General Manager at Masons Kings, comments: “We are proud to be a John Deere dealership in the South West, selling and servicing many great brands of machinery to agricultural, commercial and domestic turf customers. We now have the best product range we have ever had, offering the best options, value, and variety.

“This is backed up by our team of expert technicians, who provide first-class product support for parts, servicing, and repairs across the South West. We make sure you get the most from your machine to ensure it works for you.

“Technology in the industry is key and John Deere provides the best user-friendly technology solutions in the market, which we are also proud to offer our customers. Our FarmSight team works closely with customers to deliver a bespoke solution that brings the most reward for their business. This has enabled us to add real value to our customers’ operations by integrating the technology and supporting them throughout.”

Joedy Ibbotson, Division Sales Manager at John Deere Limited, adds: “As one of our leading John Deere dealerships in the UK, Masons Kings is particularly strong in developing and maintaining customer relationships, and works extremely hard to provide premium product support.

“The dealership has grabbed hold of our business strategy, to add value to customer businesses by integrating the latest Connected Support technology wherever possible to improve performance, uptime and operating costs. Masons Kings has also invested in its team by hiring skilled people to enhance the customer experience. They are now able to offer a tailored solution to support individual customer needs, which is vital in today’s complex and demanding agricultural industry.”

Examples of Masons Kings customers who have experienced the benefits that the latest John Deere technology can bring to their business include N M Farley & Sons in Devon, who manage 1000 acres of organic root vegetables, cereals, grass and maize and provide contracting services for drilling and grass/maize harvesting.

Masons Kings has provided support through JDLink to their connected tractors using Remote Display Access and Expert Alerts, and by utilising John Deere’s Fuel Guarantee Programme the tractors are performing better than the recommended fuel usage target.

“The Masons Kings maintenance plans have allowed us to manage the running costs of our fleet of 6175R and 6155R tractors so we can effectively budget for machinery maintenance” says Neil Farley. “The data generated from JDLink and the support from the Masons Kings FarmSight team have allowed us to continue making marginal gains by being able to see performance, economy and idle time for the different tractors.”

This is The West Country: John Govier from Govier & SonsJohn Govier from Govier & Sons

Another Devon customer, Govier & Son, runs a fleet of John Deere 6250R and 6215R tractors and a 7750 self-propelled forager, all connected with JDLink, plus a 732i trailed sprayer with full ISOBUS and Section Control. The family has been using John Deere’s Ag Management Systems (AMS, now known as Precision Ag) since 2012 and was an early adopter of the MyJohnDeere.com website platform. They now see the use of AutoTrac automatic steering and associated systems as integral to their business.

All farm operations are recorded either through the tractor displays or the MyJobs and MyOperations apps. This has allowed John Govier full traceability of operation dates and products used, as well as quantities applied.

“The John Deere Operations Centre has really assisted with farm record keeping,” says John Govier. “We are able to record work through either the MyJobs app or the in-cab display and then report on it back in the office. The Masons Kings FarmSight team have always been there to support us and have helped in getting the most from the system.”

To discover more about how Masons Kings are at the forefront of agricultural technology, click here: Masons Kings