THE eye-catching Into Somerset lorry will be a prominent feature at this year’s Wessex Truck Show, event organisers have announced.
Taking place at the Yeovil Showground on 9th and 10th August, the family-friendly event is expected to attract between 8,000 and 10,000 people, including many from outside the South West.
Event organiser David Cross, himself a truck driver, approached Framptons after spotting one of the Into Somerset branded trailers on the M5. He explained, “The Into Somerset lorry became a part of the Wessex Truck Show purely by chance. I saw the trailer on the motorway and thought it would be a great thing to have at the show as it promotes many of the well-known parts of Somerset and its successful businesses.
“I contacted Framptons and they were more than happy to oblige by loaning us a trailer for the event. It is great for us to have such a high profile company as Framptons supporting us to help promote the local area.”
Part of the Framptons Transport Services fleet, the trailers feature curtain livery based on Into Somerset’s distinctive ‘So Well Connected’ campaign, which highlights many of the successful brands already based in Somerset. While Framptons goes about its distribution work, the message that Somerset is a great place to do business has been on show up and down the UK’s motorways since March 2013.
Rupert Cox, CEO of inward investment organisation Into Somerset, said, “We are delighted that the Into Somerset branded trailer will have such a high profile presence at this year’s Wessex Truck Show and are very grateful to Framptons for their ongoing support. The Wessex Truck Show is already going from strength to strength, highlighting the successful and entrepreneurial nature that is such an inherent part of Somerset, and we wish them every success with this year’s event.”
Only in its second year, the Wessex Truck Show is already attracting national attention among truck enthusiasts and exhibitors, with entrants coming from across the UK and online ticket orders received from as far afield as Kent, Birmingham and Wales. Around 450 trucks will be on show at the 2014 event, a third more than last year, with about 50 exhibitor trade stands also on-site. Further details and ticket information can be found at www.wessextruckshow.co.uk Into Somerset provides bespoke advice and support for entrepreneurs and companies of all sizes that are considering moving all or part of their business to Somerset. Its helpful, independent and friendly team have the expertise, knowledge and contacts to take the hassle out of relocating or extending a business into Somerset. To find out more, visit www.intosomerset.co.uk