Have you ever visited 'Quirky Wilderness' to munch an Agatha Christie? If you live in Devon the answer is probably yes.

Dartmoor, Devon cream tea and the English Riviera are among 101 famous points of interest in the UK provided with names by the Chinese public as part of a quirky campaign by VisitBritain.

In China it is popular to give names to favourite celebrities, places and foods that give a literal description of what Chinese people think about these things.

For example, British actor and Sherlock Holmes star, Benedict Cumberbatch, has been affectionately named ‘Curly Fu’. So in a campaign first for a national tourist board anywhere in the world, VisitBritain is inviting Chinese consumers to come up with the most fitting, amusing and memorable Chinese names for some of Britain’s most loved attractions and, importantly, a range of lesser-known places across the whole of the country.

In Devon these are A Po Nai You Cha - Agatha Christie's cream tea, Qi Qu Yuan Ye - Quirky Wilderness (Dartmoor) and A Jia Sha Mi Jing - Ai Jia Sha Mystery Place(homophonic, lit. Mystery Place of Agatha) for the English Riviera.

While the change of names may raise a few eyebrows, spare a thought for the good people of Dorset, who have seen their most famous landmark the Cerne Abbas Giant dubbed the Big White Streaker (Bai Se Da Luo Ben), and the Cornish, who have seen the noble Cornish Pasty renamed the British Pocket.

The Scottish have seen the Highland Games renamed Strong-Man Skirt Party (Qun Ying Hui).

VisitBritain chief executive Sally Balcombe said: "Chinese visitors already stay longer in Britain than in our European competitor destinations and are high spenders.

"Every 22 additional Chinese visitors we attract supports an additional job in tourism. We want to ensure that we continue to compete effectively in this, the world's biggest outbound market and ensure that we deliver growth and jobs across the nations and regions of Britain."

She went on: "Digital engagement is one of our strengths and this campaign has been hugely effective at driving this with our potential Chinese visitors.

"We're working closely with the industry and hope to see some of Britain's most popular points of interest use these new Chinese names on their social media channels and websites to amplify that engagement."