TOILETRIES firm Swallowfield made the ‘Best New Styling Product’ named by men’s style bible GQ at its annual Grooming Awards 2014.

The texture wax stick, developed for label.m by the Wellington factory, won the title following testing by judges, which included radio and TV presenter Nick Grimshaw.

Jane Fletcher, of Swallowfield, said: “We’re delighted at how well the product was received by the judging panel – label.m is a fantastic brand to be working with, and to gain such high praise has been a real boost for the team involved here in Somerset.”