A home care company in Truro has relaunched a campaign to get more people caring for the elderly, as demand for its services continues to grow.

Following the success of last year’s campaign You Can Care, Home Instead Senior Care is looking to recruit 30 caregivers to join its team.

Tom Roe, owner of Home Instead Truro, said: “The idea behind the You Can Care campaign is to call out to people who may not have thought about a career in care. Caring is a truly rewarding job which offers excellent training and flexible hours.

“When we launched the campaign last year, we saw an upsurge in interest from people looking to join the care sector. As our population continues to age, we are continuing to build our team with kind and compassionate people who want to make a difference to the elderly in the local community.”

Skills for Care, a trusted independent charity with over 18 years’ experience in workforce development, estimates that eight per cent of roles in adult social care are vacant, which gives an average of approximately 110,000 vacancies at any one time.

These statistics suggest that the sector is struggling to keep up with demand as the population ages.

Peggy Evely, a caregiver for Home Instead, said, “I joined Home Instead just under a year ago. I help my clients to live at home by supporting them, taking them out and having a good chat with them. The job is very rewarding and Home Instead is one of the best care companies you could work for.”

Home Instead Senior Care is an award winning home care company, which provides services tailored to the needs of individual clients. The service is flexible to meet client needs and is available from as little as one hour to 24 hours a day, seven days a week.

The hashtag #youcancare has been created to support the campaign and you can find more information if you search #youcancare on social media.

For more information about Home Instead, call 01872 224004 or visit https://www.homeinstead.co.uk/truro.