The controller of Helston Farmers' Market claims she has seen a rise in support for such markets in the wake of the horsemeat scandal.

Joanne Schofield said that people are beginning to “wake up” to the benefits of locally reared meat that is sold direct to them by the farmers.

It is after some supermarket meat products claiming to be made from beef were found to contain up to 100 per cent horsemeat.

Mrs Schofield said: “One positive outcome of the horsemeat disclosures is that local farmers' markets are attracting more custom, as consumers are waking up to the fact that locally produced food is the sensible way to shop and to eat.

“Producers are happy to answer questions about how and where they raise their produce. Produce is not stored for months on end, does not travel long distances and is produced to very high quality standards.

“This recent episode has revealed the high price we are paying for cheap food. Sensible food at sensible prices that inspires consumer confidence can be found at your nearest, local farmers' market.”

Helston Farmers' Market takes place at the Old Cattle Market Building on the first Saturday of each month between 9.30am and 1.30pm.