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'None of the above' wins Packet poll on Helston branding ideas
7:00am Wednesday 24th October 2012 in Cornwall
While Granite Strength was the design that has proved most popular with Packet readers out of the six potential brands for Helston, the most popular choice was, 'none of the above'.
The Packet ran a fun poll on its website thepacket.co.uk, to gauge an idea of public opinion. While the results will have no bearing on which brand design will ultimately be used to promote Helston, Granite Strength polled 20 per cent of the votes cast.
However, the most popular option of all was ‘none of the above’, with 30 per cent of the votes. Of the remaining designs Cultural Style and Paving the Way were next favourite, both polling 15 per cent, while Celebration Star had ten per cent of votes, United Cross 7.5 per cent and Cornerstone 2.5 per cent.
The proposed designs have already prompted a lot of debate, including on the Packet website thepacket.co.uk Gill Zella Martin said: “I vote for Granite Strength. I like the selection of photographs that accompany that one and the relevance of the granite buildings.”
Meanwhile another reader, Meerkats, preferred the design Paving the Way. John and Gloria Knight from Coverack were inspired to create their own suggestion for a logo, after believing Flora Day should have been better represented in the options.
While stressing that they were not trying to provide competition to the designs on the table, the couple – which have their own company Knight Design – wanted to give an example of what they felt would be more fitting to Helston.
They said: “We really want the new initiatives to succeed, as over recent years the town has become shabby and it's inspiring to see the shoots of regeneration and giving the town its own identity is a step in the right direction.
“We know how incredibly demanding it is for designers to come up with an idea that is original and attractive, particularly when working with focus groups and committees, and as a consequence the designs that have emerged – although some are attractive – are graphically trying to be too clever, resulting in being somewhat vague and abstract; design shouldn't be complicated or need explanation.
“It doesn't matter how much some might try to move away from it, Helston's marque is Flora Day, a Cornish celebration of music and dance to welcome spring – not paving stones, flags, granite or architectural features on buildings as represented in the suggested designs to promote the town. Why even attempt at denying the obvious when the iconography is so evident?”
To this end, their logo features Helston’s capital letter ‘H’ in Celtic letter form, in a “movement of shapes’ to represent the swirling colours of the midday dancers’ dresses.
This would have the strapline ‘All together’ – lyrics from the Floral Dance and also indicating townsfolk working together, as well as a reference to Cornwall’s motto ‘One and All.’
“Design is subjective and one person's concept of art is what another would chuck in the re-cycling, but what is never wrong in this day and age of image and branding is the clique, 'you can't get a second chance to make a first impression'.
“Helston needs strong branding with character to represent a blend of the old and the new; contemporary, progressive and nice place to be, but without denying tradition and history and more than anything else, some sort of indication that it is in Cornwall,” they added.