ONE of Wellington’s biggest companies is set for further expansion after snapping up a beauty company for £11million.

Swallowfield, whose headquarters are based in Wellington, has entered into an agreement to purchase Brand Architekts for £11 million.

The firm is based in London and manages brands including Dirty Works, Flower Pharm and Happy Hair Days.

Swallowfield has released a statement, confirming the purchase.

It said: “We can confirm that Swallowfield plc has conditionally agreed to acquire London-based Brand Architekts Ltd for a consideration of £11m.

“The acquisition is conditional upon shareholder approval which we expect to receive at a General Meeting on June 27.

“Brand Architekts is a very successful business that develops and markets a portfolio of beauty, body and haircare brands in the UK and internationally.

"It forms an integral part of Swallowfield’s strategy to complement its core contract manufacturing activities with the continued development of its owned-brands business.

“We believe that the acquisition will make Swallowfield stronger financially and in doing so increase our ability to invest in our manufacturing facilities, our R&D resources and our quality processes. Furthermore, it can only improve our ability to understand consumer trends and retail channels, all of which can help make us a better supplier to our core customer base.

“A full announcement will be made following shareholder ap- proval of the deal.”

A statement on the website said it hoped that the acquisition would help continue Swallowfield successfully delivering on its strategy to build a sustainable, higher margin business.