A NEW loyalty card scheme to boost independent business in Chard has been labelled a “last role of the dice” by one shop owner.

The scheme, which is running for a three month trial in the town, was organised by Marie Mears, the owner of Foto Finish in Fore Street, Chard.

Along with 24 other independent businesses in Chard, Foto Finish will be stamping the loyalty cards once for each shop when more than £5 is spent.

Marie Mears, who has been trading for 25 years, said: “Basically, all the independent businesses in the town have got together to create this loyalty card to keep people shopping locally.

“You get a stamp for every £5 minimum spend, and there are 20 sections that can be stamped. Once it is full, they get entered into a prize draw.

She added: “We want to showcase the eclectic mixture of independent businesses in the town and we hope that people will embrace this initiative and make it the success it deserves.”

Lee Armstrong, owner of In The Bag, said he hoped the card would provide a boost for his business.

Mr Armstrong said: “Since Costa opened we have just continued on a downward trend that started before they got to the town. Footfall in high streets continues to fall.

"For us, this scheme could be like a last roll of the dice.”

“I talked to a couple of people about what we could do and they have tried various things before. The people from Foto Finish started the ball rolling and I joined them.

“It's only on for three months and we will see if it takes off, if it is worthwhile. The aim is to get people to come into independent retailers rather than national chains.

“There have been national surveys looking into how high streets can be rejuvenated, and if people spend just 20 per cent of their current payments in independent shops then we will all survive.

“If we lose a local shop we rarely get it back. Hopefully this scheme is going to encourage people to give us a chance.”

Les Gilbert, of Chard News, is also taking part in the initiative. He said: “It works on the principle that if you shop locally and support the participating businesses they will reward your loyalty with unique offers and a monthly draw.

“Until the end of June, our special offer will be £5 off any of our HP, Canon or Epsom print cartridges. All you have to do is present a completed loyalty card. Completed cards are also entered into the special prize draw.”

The participating businesses are: Foto Finish, Kelly Leigh Studios, Orchard Osteopaths, Eleos, Hair Inspirations, Area 51, The Gallery, Natures Bowl, Chard post office, Forever Flowers by Sarah, Roots, Best Wishes, Candy bees, Springside Dental Practice, Chard News, In The Bag, Chard Mobility, Cottage Cleaners, The Village Bakery, Barrons, Dove Tails, Gordon Stoker, Nail Candy, Chard Cabs and No.54 Custom Cakes.