Asda has announced it will not be part of Black Friday this year, citing "shopper fatigue" around the one-day sales event.

Last year customers queued at the Taunton store, desperate to grab some bargains.

But this year, Asda says customers have said they'd rather have lower overall prices than a one-off day of sales.

It said shopper fatigue had set in around flash sales on big-ticket, non-essential items at Christmas.

The Walmart-owned store, credited with introducing Black Friday to the UK in 2013, faced criticism for its poor handling of the event last year when shoppers fought over deals in stores.

But Asda president and chief executive Andy Clarke said the decision to move away from Black Friday was not about the event itself, but rather that customers said they would prefer deals on products that impacted on their everyday lives, such as Christmas food and drink and household basics.

Mr Clarke said: "Over the last two years we've developed an organised, well-executed plan, but this year customers have told us loud and clear that they don't want to be held hostage to a day or two of sales.

"With an ever-changing retail landscape, now more than ever we must listen carefully to exactly what our shoppers want and be primed and ready to act the minute their needs change.

Last year's chaos around the event - at stores other than just Asda - prompted Sir Peter Fahy, Chief Constable of Greater Manchester Police, to condemn lax security arrangements in place to cope with the huge crowds.

Footage from Asda in Wembley, north west London, showed security staff struggling to contain a crowd of shoppers grappling for cut-price televisions.

Some customers had to be separated as the sale sparked furious exchanges, while two women were seen wrestling over a TV.