PEOPLE in the South West will be relieved to learn that over four fifths (83%) of locals would choose a romantic gesture over an expensive gift this Valentine’s Day – a study from British Heart Foundation (BHF) shops revealed as they launch their annual Love Notes campaign.

In fact, people in the South West are so keen on romantic gestures that 37% think being whisked away abroad and 20% think receiving a love letter is the most romantic thing a partner could do for them.

South West BHF shops provide the perfect way to romance that special someone this Valentine’s Day by writing a heartfelt Love Note and displaying it in South West BHF shop windows until Valentine’s Day on the 14th February as part of Heart Month.

Just pop into your local BHF shop with a minimum £1 donation and write a note. Every penny of profit raised goes on to fund lifesaving research into the fight for every heartbeat.

Sarah Boardman, South West Area Manager for the BHF, says: “It’s interesting to see that 83% of people in the South West prefer romantic gestures over expensive gifts.

“Writing a Love Note for Heart Month and displaying in BHF shop windows in the South West is one of the easiest ways to express your love for that special someone or something you love whilst the donation of £1 will help the BHF fund lifesaving research into heart disease.”

This year, celebrities such as Caroline Flack, Carol Smillie, Eliza Doolittle, Mollie King, Tina Hobley, Esther Ranzten, Gemma Merna, Aggie Mackenzie, Oliver Proudlock and Kate Thornton are supporting the campaign by writing their own special message on a Love Note.