GO Outdoors, which sells outdoor equipment and clothing, has opened a £1.2million store in Taunton, creating 37 jobs and boosting the local economy.
The store has a wide range of camping products, tents, clothing and footwear, as well as fishing, cycling, climbing, running and horse riding equipment.
Staff can advise customers on the right products for their needs, whether it is camping with the family or competing in downhill mountain bike races.
The Taunton store has a large indoor field tent showcasing GO Outdoors’ new range of tents.
The tents are pitched in store so that customers can get a feel for the size and shape of the product, and in-store experts can answer questions.
The Taunton store officially opened last weekend with more than 50 customers queuing from 8am to take advantage of opening offers.
Store manager Laura Humphreys said: “We’re very excited to be up and running in Taunton.
“Somerset is a great base for outdoor pursuits and we’re really keen to get to know local activity groups and individuals who enjoy the great outdoors.
“We had a great reception on launch day and hope to meet many more local families, enthusiasts and adventurers over the coming months.”
GO Outdoors was established in 1998 and employs more than 1,800 people across the UK.
GO Outdoors Taunton is at St John’s Retail Park next to DFS. To contact the store call 08443-876800.